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We’re particularly excited by this project, as it’s the first opportunity to use the Data Observatory as a research environment for marketing. The field of marketing is an exciting departure from our typical applications and early indications show the research has huge future potential."
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at4re prism video converter keygen The data-driven marketing agency Jaywing have partnered with Imperial’s Data Science Institute (DSI), Dyson School of Design Engineering and Division of Brain Sciences to gain greater insights into what consumers actually think of adverts.
crack para la voz de diego loquendo In a 3 ½ year project utilising the DSI’s Data Observatory (DO), the team are using advanced neuroscience techniques including Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG) and Steady State Topography (SST), to measure brain wave activity in participants and thus track emotional responses to a range of marketing stimuli. Through this pioneering approach the team are painting a more accurate picture of which advertising techniques engage consumers the most. The research has already been able to confirm and quantify differences in engagement dependent on gender.
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